It’s no wonder why hybrids are so popular these days, everyone wants to save money at the pump. Unfortunately, to get the added technology and MPG, car buyers usually have to pay a bit of a premium for a hybrid, compared to non-hybrid alternatives. Or at least that has been the typical trend, until now.
According to Dayton Ford Lincoln, pricing for the new 2011 Lincoln MKZ Hybrid, which officially offers more miles per gallon than any other luxury sedan in America, will begin at $35,180 – the same exact price as the front-wheel drive 3.5-liter V6-powered model.
“Lincoln is about delivering luxury standard,” said John Felice, general manager, Ford and Lincoln Marketing. “Whether it’s our new MKX with standard MyLincoln Touch™ technology or the no-cost choice of a gas or hybrid powertrain with the Lincoln MKZ, we want to give customers premium amenities with unexpected value.”
The closest competitor to the Lincoln MKZ Hybrid may be the Lexus HS 250h. Not only does the MKZ Hybrid offer 6 additional miles per gallon than the Lexus, but it’s now priced at $350 less than the base HS 250h.
“Customers are very enthusiastic about the MKZ Hybrid and we think they will be even more excited to learn they sacrifice nothing to be able to go green in style,” said Felice. “We’re launching a world-class hybrid that beats all competitors, and at an introductory price that is sure to draw the interest of new customers to Lincoln.”
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