As part of a comprehensive strategy to continuing better satisfying luxury customers, Lincoln has now announced that the Lincoln Complimentary Maintenance Program, which debuted on select 2010 products this summer, will be a standard benefit for its entire 2011 lineup, as well as all future models. The new program will cover such traditional maintenance items oil and filter changes, tire rotations, and multipoint vehicle inspections for up to eight service visits, and it also will be fully transferable to new owners.
And this will be in addition to Lincoln’s standard four-year/50,000-mile bumper-to-bumper warranty.
A key enabler behind Lincoln Complimentary Maintenance has been the company’s growing track record for improved vehicle quality. Not only did Lincoln show the strongest improvement in the industry in the J.D. Power and Associates 2010 Initial Quality Study, but it also finished in second place—trailing only Porsche—in the J.D. Power 2010 Vehicle Dependability Study.
“We are redefining the Lincoln customer ownership experience,” said C.J. O’Donnell, Lincoln group marketing manager. “Lincoln Complimentary Maintenance is just one example of Ford Motor Company’s commitment to elevating the Lincoln brand and experience.”
Other examples include the launch of the 2011 Lincoln MKZ hybrid, which leads all luxury sedans with an EPA rating of 41 mpg city, and the 2011 Lincoln MKX, the first product to boast the new MyLincoln Touch connectivity system. Looking ahead, significant resources will be used to offer:
- The first Lincoln to compete in the compact-car segment
- Exclusive Lincoln powertrains with new V6 engines and more fuel-efficient transmissions
- EcoBoost engines for the entire Lincoln portfolio
- New vehicles that deliver fuel-economy leadership in each segment in which they compete
- Increased levels of useful technology and features, like fully retractable glass roofs, adaptive computer-controlled suspensions, active noise control and electronic, push-button gear selectors
For more information on the new Lincoln, talk to your local dealer or visit www.lincoln.com today.