Ford is committed to making Lincoln a truly world class luxury brand. That’s why the Blue Oval is forming an expert team to improve nearly every aspect of Lincoln’s products and the customer experience.
According to Automotive News, this new team of 85 staffers is looking into the brand’s marketing, engineering, product development and dealer issues. The team consists of some staffers that have previously been employed by Ford, Mercury, or Lincoln brands. However, half of the team comes from other luxury automakers, including Audi and Cadillac.
Lincoln spokesman Christian Bokich says this team of individuals has a “laser focus” of identifying the needs of the brand. Already, Ford has committed itself to introducing seven “new or significantly improved” Lincoln products by 2014.
Although Lincoln’s sales did increase modestly in 2010, the brand’s volume is still lower than many other luxury brands, including Cadillac and Lexus. With new products on their way, and a new team of experts fine-tuning the brand, Ford hopes that Lincoln’s volume will grow significantly in the near future.
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