Ford is preparing to launch four new models for its Lincoln luxury brand. Ford Vice President Ken Czubay has also said its goal is to “strengthen Lincoln” over the next four years.
With the demise of Mercury, and the Ford lineup is now chocked-full of new products, the Blue Oval is turning its attention to Lincoln. Ford’s ultimate goal is to make the brand worthy of taking on the very best from Lexus, Mercedes-Benz and BMW.
“We have made tremendous progress on profitably growing the Ford brand during the past few years. Now, it is time to do the same for Lincoln,” said Mark Fields, Ford’s president of The Americas. “The new Lincoln vehicles will transform luxury for North American premium customers through an unexpected blend of responsive driving enjoyment and warm, inviting comfort. We will also offer our customers a world-class retail experience through a vibrant retail network.”
A new marketing campaign for Lincoln has already begun. But other plans for Lincoln include:
- Lincoln’s first-ever C-segment vehicle
- New Lincoln-exclusive powertrains, including an all-new V-6 engine and advanced fuel-efficient transmissions
- EcoBoost engines available in all Lincolns – from the Navigator full-size SUV to the new C-segment Lincoln
- Fuel economy leadership with each new vehicle – leading to Lincoln emerging as the most fuel-efficient luxury lineup on the market
- More useful technology and features than any other competitor – with a special focus on comfort and convenience. New advanced features include: fully retractable glass roofs; adaptive computer-controlled suspensions; electronic, push-button gear-selectors; active noise control; and exclusive MyLincoln Touch driver connect technology
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