Lincoln and Buick are two marquees that have a long history of producing sought-after luxury cars. However, in recent years both brands have offered lackluster products that failed to appeal to a broad demographic.
In recent months, however, both brands seem to be embarking on a rejuvenation of sorts. Lincoln will benefit from new Ford Motor Company technology such the all-new EcoBoost engines, as well as new improvements to Sync infotainment. Buick will also be introducing new engines, but the brand has also benefited from the exciting all-new 2010 Lacrosse sedan.
As if these improvements weren’t enough, JD Power and Associates have recognized both brands in the annual U.S. Vehicle Dependability Study rankings. Porsche commanded the top spot, while Buick and Lexus tied for the No. 3 position and Lincoln managed to score the No. 2 spot.
“Producing vehicles with world-class quality is just part of the battle for automakers; convincing consumers to believe in their quality is equally as important,” said David Sargent, vice president of automotive research at J.D. Power and Associates. “It takes considerable time to positively change consumer perceptions of quality and dependability-sometimes a decade or more-so it is vital for manufacturers to continually improve quality and also to convince consumers of these gains.”
With significant scrutiny over Toyota’s quality and safety issues, more consumers may be paying attention to studies such as this before they purchase a new vehicle.
* * *
Read the latest Lincoln news on this blog.