In a clear acknowledgement of its ability to deliver high-quality luxury vehicles to the U.S. market, Lincoln has recently been named the top-rated premium brand in the country in AutoPacific’s 2011 Vehicle Satisfaction Awards. Helping to achieve this recognition: Three Lincoln vehicles won their individual segments in the study, which was based on input from nearly 70,000 vehicle owners about how satisfying their vehicles are to own and drive.
In the Luxury Mid-Size Car segment, the Lincoln MKZ bested all rivals thanks to customer-satisfying features like its adaptive HID headlights, “QuiteCraft” interior, Blind Spot Information System, SYNC in-car communications and connectivity system, and premium seats trimmed with unique “Bridge of Weir” leather. Not only does this supple leather offer incredible comfort, but it also helps reduce the car’s impact on the environment because it uses an organic method of tanning and is 100 percent recyclable.
The Lincoln MKZ Hybrid took highest honors among all hybrids in the 2011 Vehicle Satisfaction Awards, even finishing ahead of the Toyota Prius. The MKZ Hybrid offers all of the technology, safety and luxury as its conventionally engined sibling, but it takes Lincoln’s commitment to sustainability to an even higher level as the most fuel-efficient luxury sedan in America. As certified by the EPA, the MKZ Hybrid is capable of achieving 41 mpg city/36 mpg city/39 mpg combined—better than the smaller Honda CR-Z hybrid coupe. And remember, there’s no price premium on the MKZ Hybrid; it starts with the same smart MSRP as the standard MKZ.
Among Premium Luxury Crossover SUVs the most-satisfying vehicle was the Lincoln MKT. The MKT sets new benchmarks for design and luxury—and fuel efficiency—in its class, offering a high-end THX surround-sound audio system, a dual-headrest DVD entertainment setup, Lincoln’s panoramic fixed-glas “Vista Roof,” power-folding third-row seats, intelligent all-wheel drive, the brand’s Collision Warning with Brake Support safety technology, and an available EcoBoost engine that delivers 355 hp and 350 lb.-ft. of torque.
All of which means that if “Proof of satisfied customers is as good as gold”—as indicated by George Peterson, president of AutoPacific—then the Lincoln lineup should be ready to shine in 2011.