Lincoln may have struggled recently, especially in the wake of Mercury’s demise, but Ford’s luxury brand is showing signs of growth. In June 2011, the Lincoln brand sold 7,361 vehicles – an improvement of 16.5 percent over June of 2010.
The biggest winner last month was the MKX sport utility vehicle, which is based on the same platform as the popular Ford Edge. The MKX saw a sales increase of 35.6 percent compared to last year. Lincoln’s MKZ sedan also performed well and saw a 31.1 percent increased over 2010 sales. In addition to a boost in sales, Lincoln dealers were likely overjoyed with the promise of new models in the near future.
Overall, Ford as a whole performed strongly in June. According to Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service, the Blue Oval’s crossovers and fuel-efficient offerings helped fuel demand.
“Strong demand for Ford’s fuel-efficient cars and crossovers continues, and we now are seeing truck buyers return to the market with significant appetite for our fuel-efficient V6 engines.”
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