Lincoln wants to know what makes a company smart. That’s why the brand is launching the Lincoln Intelligence Project, a nationwide hunt for America’s Smartest Company, visiting corporate headquarters of some of the most recognized U.S. brands. The event will engage employees in a fun day of brain-teasing — as well as road-testing in Lincoln vehicles.
Based Lincoln’s findings, the automaker will donate up to $10,000 to the charity of each company’s choice, with America’s Smartest Company earning a grand prize of $100,000 for its chosen charity.
“Lincoln vehicles are among the smartest in the industry – with technologies inside and out that deliver a drive experience that luxury customers really want – so working with other companies to highlight the benefits of intelligence seemed like a natural fit,” said Lincoln Group Marketing Manager C.J. O’Donnell.
Among the companies expected to participate in the Lincoln Intelligence Project will be Hewlett-Packard and Dell. This series of one-day events will feature fun, interactive gaming components, some involving the 2011 Lincoln MKX and Lincoln MKZ Hybrid. Activities include puzzle-solving, memory, intuition, computation and reasoning exercises. There will also be a road-test portion where driver-and-passenger employee teams utilize Lincoln’s in-vehicle technology in tests that demonstrate how easy the tech is to use.
“Lincoln offers smart luxury vehicles that make driving easier, more enjoyable and safer. At the same time, we want to make a difference within America’s communities through the promotion of smart business – which includes charitable giving – and we look forward to partnering with companies that embrace the same corporate responsibility,” said O’Donnell.