As Ford pushes Lincoln dealers to make improvements to their showrooms, the Blue Oval is prepping new vehicles for the luxury brand. Improvements coming to Lincoln’s product lineup include fresh designs and less badge engineering.
In addition to styling that set Lincolns apart from Ford vehicles, technology is another way the brand will become more distinctive. Unique features and technologies that Lincoln will soon offer include:
- Push-button shifting controls, thereby opening up the look of the interior
- Fully retractable, all-glass roofs
- Continuously controlled damping, which allows a driver to choose among ride qualities
- Available all-wheel drive across the entire model lineup (which is available today)
As with all luxury buyers, Lincoln’s customers expect performance, a premium feel, and a quiet interior. But Lincoln also notes that their target customer is one that also wants their vehicle to be an expression of their personality.
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