Sales of the Lincoln MKZ Hybrid have been so strong that the demand has even surprised the Ford Motor Company. Last year, the company admitted to Automotive News that it didn’t expect to sell too many units of the MKZ Hybrid. But despite conservative expectations, consumers have responded to the fuel-efficient luxury sedan.
Lincoln was eager to broaden its lineup’s appeal with the addition of a hybrid model. However, demand was still expected to be low. Today, most Lincoln dealers are seeing MKZ Hybrids selling swiftly. Ford expected sales of the hybrid model to account for around 15 percent of total MKZ sales. However, the hybrid has actually accounted for around 23 percent of MKZ sales since January.
This year through February, Lincoln sold 3,343 MKZs, 762 of which were hybrids. Compared to other premium hybrids, that’s a significant number of units sold. Sales even outpace the comparable Lexus HS 250h sedan, which has seen a decline in sales in recent months.
One of the primary reasons why consumers are flocking toward the MKZ Hybrid is that is costs the same as its non-hybrid counterpart. While most automakers put a premium on hybrid models, Lincoln priced the MKZ Hybrid and the standard gasoline model from $35,455.
As gas prices continue to climb, it shouldn’t be surprising to see MKZ Hybrid sales climb even further.
You must log in to post a comment.