A recent survey by TrueCar.com confirmed that Lincoln was loved by folks aged 65 years or older. The survey revealed that this demographic also loved GM’s Buick and Cadillac brands.
Despite appealing to an elderly demographic, Lincoln is eager to broaden its appeal and make the brand more mainstream. While the premium price tags of Lincoln vehicles warrant a large proportion of older buyers, new models are infused with high-tech features that should make younger buyers also swoon.
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As Ford pushes Lincoln dealers to make improvements to their showrooms, the Blue Oval is prepping new vehicles for the luxury brand. Improvements coming to Lincoln’s product lineup include fresh designs and less badge engineering.
According to Car Dealers Indianapolis, in addition to styling that set Lincolns apart from Ford vehicles, technology is another way the brand will become more distinctive.
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Ford has high hopes for Lincoln. According to Lincoln Town Car Indianapolis, In the wake of Mercury’s demise, the Blue Oval is investing heavily in its luxury brand, to enable it to go toe-to-toe with the very best brands from Japan and Germany. According to MD Used Car, Ford is working on rebranding Lincoln, but the iconic brand will also be getting its own in-house design studio working right alongside the product development team.
According to Autoline Daily, the Lincoln designers are moving into their own design space. The separation from Ford-specific designers will allow the team to develop Lincoln-specific interiors and powertrains. [click to continue…]
Ford Motor Company moved 180,865 cars, trucks, vans and SUVs last month. According to Car Dealerships In Bremerton WA, sales overall were up 9 percent and Lincoln has grown to take up some of the slack while the Ford brand has continued on, full speed ahead.
Fishers Lincoln said The Lincoln brand saw a gain of 39.9 percent last month over the same period last year. While Ford’s luxury brand had struggled early in the year, July 2011 marked the second straight month of growth. Lincoln truly appears to be climbing out of the mire created by the termination of the Mercury brand last year. [click to continue…]
Lincoln will be reducing the price of its MKT luxury three-row crossover equipped with its advanced turbocharged V6 engine by $3,000. The move is likely indeed to spur greater demand for the EcoBoost-equipped MKT.
Few competitors offer the unique strengths of the EcoBoost engine. Thanks to turocharging and other technology, the EcoBoost delivers V8-power combined with V6 fuel economy. [click to continue…]
Ford is currently revamping the Lincoln brand, and new models will be added to its lineup soon. When new models arrive in showrooms, they’ll reportedly feature high-tech, understated luxury and boast a driving experience that’s on par with BMW.
A New Mexico Used Car dealership tells us the next generation of Lincoln vehicle are expected to shed their current “Ford-like” qualities and have a more distinctive and independent character. Two of these new models are slated to be unveiled at the Los Angeles Auto Show in November. [click to continue…]
Lincoln may have struggled recently, especially in the wake of Mercury’s demise, but Ford’s luxury brand is showing signs of growth. In June 2011, the Lincoln brand sold 7,361 vehicles – an improvement of 16.5 percent over June of 2010.
According to Used Cars Indianapolis, the biggest winner last month was the MKX sport utility vehicle, which is based on the same platform as the popular Ford Edge. The MKX saw a sales increase of 35.6 percent compared to last year. Lincoln’s MKZ sedan also performed well and saw a 31.1 percent increased over 2010 sales. In addition to a boost in sales, Lincoln dealers were likely overjoyed with the promise of new models in the near future. [click to continue…]
Lincoln will be pricing the 2012 MKT EcoBoost for the same price as the 3.7-liter all-wheel-drive MKT from the 2011 model year. That’s big news considering that the EcoBoost features 65 more horsepower than the outgoing engine.
The powerful and sophisticated twin-turbocharged 3.5-liter EcoBoost V6 delivers a class-leading 355 horsepower while generating 350 lb.-ft. of torque. With all-wheel drive, the 2012 MKT EcoBoost will feature of price tag of $46,295. Lincoln will also continue to offer the MKT with the 3.7-liter V6, but it will only be available with front-wheel drive. [click to continue…]
Ford is preparing to give its Lincoln luxury brand a billion-dollar makeover. The revamping of the brand is specifically aimed at making the brand more competitive against the likes of Lexus, BMW, Mercedes-Benz, Cadillac, Acura, Audi and Infiniti.
Lincoln will soon be rebranded to make Lincoln one of America’s most respected automotive brands once again. Much of Ford’s investment will go toward creating seven “new or significantly upgraded vehicles that Lincoln will roll out over the next four years,” according to the Wall Street Journal. [click to continue…]
This weekend, the annual Dwell on Design convention, the West Coast’s largest design event, will feature a rolling display of advanced technology and eco-friendly vehicles. Lincoln will be present to provide visitors with the opportunity to get behind the wheel of the hot-selling MKZ Hybrid sedan at the Los Angeles Convention Center.
According to Infiniti Westborough, who sells pre-owned Lincoln models, the Dwell on Design show will also showcase two of Lincoln’s latest luxury models that represent the company’s commitment to design and technology: the Lincoln MKZ Hybrid and MKX crossover. Guests will also be able to “step inside” the Lincoln interactive ePOD to test technology features without leaving the show floor. [click to continue…]