by Lincoln in the News on June 14, 2011
The latest string of new Lincoln models such as the MKZ, MKS, MKX and MKT have yet to rack up sales comparable to BMW, Mercedes, or Lexus. However, now that Ford brand’s renaissance has been secured, the Blue Oval is planning to revamp its premium brand over the next two years.
Aside from updates to the Lincoln product lineup, dealers will also be revamped. Ford wants standalone Lincoln dealers in urban markets to spend $1 million in various upgrades. For those dealers with combined Ford-Lincoln stores, dealers are expected to pay around $1.9 million. [click to continue…]
by Lincoln in the News on June 9, 2011
One of the country’s most carefully watched measures of customer satisfaction—the 2011 AutoPacific Vehicle Satisfaction Awards—was recently released, and one of the industry’s most lauded manufacturers of high-quality cars and trucks—the Ford Motor Company—led the way with seven different category winners.
Among them was the Ford Taurus, which shared honors as the most satisfying Large Car in America. The Taurus has been a hit with both customers and the media ever since the all-new model first debuted, previously earning notice for leading its segment in the J.D. Power Initial Quality Study and the Kelley Blue Book Best Resale Value Awards, to name just a few of its accomplishments. It’s also the most innovative car in its class, boasting technology like Ford’s Blind Spot Information System with Cross Traffic Alert, adaptive cruise control, Active Motion massaging front seats, a Sony-branded up-level audio system and a high-powered SHO model. [click to continue…]
by Lincoln in the News on June 7, 2011
In a clear acknowledgement of its ability to deliver high-quality luxury vehicles to the U.S. market, Lincoln has recently been named the top-rated premium brand in the country in AutoPacific’s 2011 Vehicle Satisfaction Awards. Helping to achieve this recognition: Three Lincoln vehicles won their individual segments in the study, which was based on input from nearly 70,000 vehicle owners about how satisfying their vehicles are to own and drive.
In the Luxury Mid-Size Car segment, the Lincoln MKZ bested all rivals thanks to customer-satisfying features like its adaptive HID headlights, “QuiteCraft” interior, Blind Spot Information System, SYNC in-car communications and connectivity system, and premium seats trimmed with unique “Bridge of Weir” leather. Not only does this supple leather offer incredible comfort, but it also helps reduce the car’s impact on the environment because it uses an organic method of tanning and is 100 percent recyclable. [click to continue…]
by Lincoln in the News on June 3, 2011
Fuel-efficiency is a top priority these days for all car buyers, including those considering a luxury vehicle. That’s why the EcoBoost has been so successful in Ford and Lincoln models, as it delivers power without sacrificing fuel economy.
According to Ford, a new EcoBoost unit is heading to U.S. showrooms. This new engine will be the Blue Oval’s smallest engine yet — a 1.0-liter three-cylinder engine that will be launched globally in the automaker’s small cars. As with other EcoBoosts, Ford also promises it will deliver the performance of a larger engine, while delivering impressive fuel-efficiency. [click to continue…]
by Lincoln in the News on June 1, 2011
The 2011 Lincoln MKZ Hybrid remains one of the most fuel efficient offerings among all premium makes. The Hybrid is even capable of operating entirely on electric power at speeds of up to 47 miles per hour. When the 2.5-liter four-cylinder gasoline engine kicks in, it still remains efficient while delivering ample power.
Like the ever-popular Toyota Prius, the Lincoln MKZ Hybrid’s engine and motor shut off when the vehicle is stopped. When the accelerator is pressed, the engine comes to life again. This process helps maximize fuel economy even further. [click to continue…]
by Lincoln in the News on May 19, 2011
In the AutoPacific 2011 Vehicle Satisfaction Awards (VSA), Lincoln was awarded as the “top brand” in the luxury segment. This recent accolade proves that satisfaction and dependability are common strengths in Lincoln vehicles.
The Vehicle Satisfaction Award from AutoPacific is an industry benchmark for measuring how satisfied an owner is with his or her new vehicle. The study includes results from more the 68,000 new vehicle owners. [click to continue…]
by Lincoln in the News on May 16, 2011
The Lincoln MKX crossover is the latest in the luxury brand’s lineup to be named a “Top Safety Pick” by the Insurance Institute for Highway Safey (IIHS). Innovative safety features such as advanced radar warning systems help the MKX blend power and fuel economy with class-leading safety.
Earning the “Top Safety Pick” ranking from the IIHS means a vehicle had to secure a rating of “good” in offset frontal-, side- and rear-impact crash tests and roof strength evaluations. The vehicle also had to offer electronic stability control. [click to continue…]
by Lincoln in the News on May 12, 2011
Lincoln’s MKX not only possesses class-leading luxury and amenities, but the crossover also boasts impressive levels of safety according to the Insurance Institute for Highway Safety (IIHS). In recent tests, the MKX was able to earn an IIHS “Top Safety Pick” designation.
The Lincoln MKT, MKZ, MKS, and now the 2011 MKX, have all earned the coveted “Top Safety Pick” awards from the IIHS. [click to continue…]
by Lincoln in the News on May 6, 2011
There have been suggestions that Lincoln may be heading toward the same fate as the now extinct Mercury brand, but Ford Chief Financial Officer Lewis Booth says the auto maker is “investing heavily” in new Lincoln products.
Last year, following the shuttering of the Mercury brand, Ford vowed to turn its attention to Lincoln and produce more luxury models over the next four years. The first of many forthcoming models was the MKX crossover, which made its debut in late 2010. [click to continue…]
by Lincoln in the News on May 3, 2011
Although some have suggested that Ford’s premium brand will be enhancing its lineup with the addition of performance-oriented products, Lincoln certainly isn’t turning its back on the high-volume premium concept segment either. According to Automotive News, Lincoln will bring a concept to the LA Auto Show that’s based on Ford’s global small car platform.
This concept has yet to be confirmed by Ford, but rumor has it that it will be an updated version of the Concept C, which made its first debut at the 2009 Detroit Auto Show. That concept featured a 1.6-liter EcoBoost inline-four cylinder engine mated to a six-speed dual-clutch transmission. It was also said to be based on the same architecture as the all-new 2012 Ford Focus. [click to continue…]
